Choosing Products You Can Market:

     There are countless products available on the internet that you can sell on and off line. And some of them have very generous commissions. A simple way to sell is by placing banner ads on your own site like I have on here. When someone clicks the ad and goes to the home site and buys something, I get a percentage of the sale myself. You can probably sign up as an affiliate with almost any kind of product you can imagine. Realistically though the best selling products aren't likely to let you become an affiliate unless you already have a high hitting web site.

     Of course, you may have a product of your own. Perhaps you have a knack for making crafts or have written an instruction manual on something you know a lot about. The advantage of having a product you create is that you get to keep all the profits. But you also get all the overhead, from postage and packaging costs to payments to other people who support your product (printers, raw materials, ect). As a beginner, you'd be better off signing up with someone else as an affiliate so that they bear the overhead costs. You'll make less money that way but if you can build up a cash base, you'll be able to branch out and create your own product or at least have the means to advertise more effectively for whatever you're selling.

     The most popular products are fairly obvious. Anything related to recreation is a good product. If it entertains or enlightens someone, then there's a large market for it. For instance, sports related goods or ones particular to a single team. Health care products too. And of course, sexual related products are always popular depending on your personal tastes. One caution: the online pornographic market is getting saturated with sites so I wouldn't recommend getting into that area. If you do, I hope you'll be more honorable than a lot of them.

        Did you know, for instance, that a lot of pornographic sites have a program that they want you to download to view their "free" porno site? On Judge Judy recently was a case where a mother sued her son for running up their phone bill by hundreds of dollars on the internet. He claimed he had no idea what happened. Judge Judy thought he was lying. But the fact probably was that he downloaded the software to view the sites and without him knowing it, the program will hang up your modem and dial a long distance number to connect to the porno site, usually in the Phillipines or somewhere like that. So you rack up hundreds of dollars in a month without ever knowing it unless you read the Terms Of Service on the site which is something few people bother to do. Regardless of any moral issues, I think that actions like this are going to end up causing less and less sites to be hosted in the future and may be eliminated completely.

        Information is always a good product to sell too. Books on "How To..." are generally good sellers. IF you're selling a "how to" about something people are interested in. If you market a book on how to make money and all you do is give the customer a book that says, "Sell this book to others", then you're not going to make much of a profit. I've seen too many deals like that on the internet. Most Multi Level Marketing programs seem to work that way too. You need to really give the product some thought before you pick it as the center of your marketing. You could sell lunch boxes with pictures of Sonny Tufts on them but how many people are going to buy them? (and fyi: Sonny was a B actor in the forties and fifties, with an undistinguished career and I only know of him from the chapter about him in the Golden Turkey Awards, a book about really bad movies).

        So let's say that you found a company that will let you be an affiliate for their product. Let's call it the Carmglo Miracle McGuffin! Now that you have a product, what are you going to do to sell it? On the next page, I'll see if I can give you some pointers.

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